7

Marketing communication and corporate identity: are they integrated?

Year:
1999
Language:
english
File:
PDF, 202 KB
english, 1999
11

Brand champion behaviour: Its role in corporate branding

Year:
2017
Language:
english
File:
PDF, 786 KB
english, 2017
13

Corporate branding and rebranding: an institutional logics perspective

Year:
2017
Language:
english
File:
PDF, 335 KB
english, 2017
14

Corporate makeovers: Can a hyena be rebranded?

Year:
2004
Language:
english
File:
PDF, 176 KB
english, 2004
23

Positioning the corporate brand as sustainable: Leadershipde rigueur

Year:
2013
Language:
english
File:
PDF, 97 KB
english, 2013
31

Living the Corporate Rebrand: The Employee Perspective

Year:
2012
Language:
english
File:
PDF, 115 KB
english, 2012
50

STUART HANSON, ANDREW TOLSON AND HELEN WOOD INTERVIEW – 6 JUNE 2011

Year:
2013
Language:
english
File:
PDF, 143 KB
english, 2013